-TABLE OF CONTENTS

INTRODUCTION
PART I: TECHNIQUES
Chapter 1: Assertion
Chapter 2: Bandwagon
Chapter 3: Card Stacking
Chapter 4: Glittering Generalities
Chapter 5: False Dilemma
Chapter 6: The Lesser of Two Evils
Chapter 7: Name-Calling
Chapter 8: Pinpointing the Enemy
Chapter 9: Plain Folk
Chapter 10: Testimonials
Chapter 11: Transfer
PART II: APPLICATIONS
Chapter 12: Desires and Fears
Chapter 13: The Desire for Love and the Fear of Rejection
Chapter 14: The Desire for Prosperity and the Fear of Powerlessness
Chapter 15: The Desire for Immortality and the Fear of Death
Chapter 16: Positive Uses of Propaganda
Chapter 17: Evoking Sympathy and Inspiring Generosity
Chapter 18: Promoting Civic Responsibility
Chapter 19: Negative Uses of Propaganda
Chapter 20: Provoking Fear and Hostility
Chapter 21: Promoting Discrimination, Violence, and Property Violation
Chapter 22: Dehumanization and the Violation of Human Rights
Chapter 23: Deification
CONCLUSION
Cumulative Exercises

-caractéristiques

Dat de parution :9 juin 2011

Éditeur : SAGE Publications Inc

N.de pages : 464 pages

ISBN-10 : 1412977827

ISBN-13 : 978-1412977821

Poids de l’article : 570 g

Dimensions : 15.24 x 1.91 x 23.5 cm

Langue : Anglais