-About this book
Traditional media is over. The internet reigns. And in the attention economy, influencers are royalty. But who are they … and how do you become one?
Break the Internet takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today’s world in which YouTube, Instagram, and TikTok dominate. Surveying the new media landscape that the rise of online celebrity has created, it is an insider account of a trend which is set to dominate our future — experts estimate that the economy of influence will be valued at $24bn globally by 2025.
Olivia Yallop enrols in an influencer bootcamp, goes undercover at a fan meetup, and shadows online vloggers, Instagrammers, and content creators to understand how online personas are built, uncovering what it is really like to live a branded life and trade in a ‘social stock market’. From mumfluencers and activists to governments and investors, everyone wants to build their online influence. But how do you stay authentic in a system designed to commodify identity? Break the Internet examines both the dangers and the transformative potential of online culture.
-CONTENTS
Preface
Chapter 1 The Million-Follower Policy:What is an influencer?
Chapter 2 The ‘Influencer’ Factor:Where do social media stars come from?
Chapter 3 Extremely Online:How do you become an influencer?
Chapter 4 Hype Houses, #relationshipgoals, and Kidfluencers:What is it like to live online?
Chapter 5 Creator Economics:How much do creators really earn?
Chapter 6 Spilling the Tea:Is all attention good attention?
Chapter 7 Platforms vs the People:Who influences the influencers?
Chapter 8 Logging Off:Is this the end of influence?
Acknowledgements
-Caractéristiques
date de parution:11 novembre 2021
Éditeur : Scribe Publications
Langue : Anglais
NB.de pages : 288 pages
ISBN-10 : 1913348334
ISBN-13 : 978-1913348335
Poids de l’article : 406 g
Dimensions : 13.5 x 2.41 x 21.6 cm
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