Communication for Development Theory and Practice for Empowerment and Social Justice,Srinivas Raj Melkote H. Leslie Steeves

-About this book

Watch Professor Melkote talk about Communication for Development: Theory and Practice for Empowerment and Social Justice
This book critically examines directed social change theory and practice while presenting a conceptual framework of development communication to address inequality and injustice in contemporary contexts.
This third edition features significantly revised and updated chapters to include the latest scholarship on, and practices of, media and communication for development. It explores empowerment and social justice to individuals and communities around the world in the context of increasing globalization. Tracing the history of development communication, it looks objectively at diverse approaches and their supporters, and goes on to provide models for the future. It also offers a new chapter presenting the authors’ framework foregrounding empowerment and social justice as goals for development communication in the 21st century.
The earlier editions of this book, Communication for Development in the Third World (1991 and 2001), are established core texts for courses on development communication throughout the world.

-CONTENTS

List of Abbreviations

Foreword by Late Dr Luis Ramiro Beltran Salmon

Preface

Part I:Introduction and Overview

1. Development Communication, Empowerment, and Social Justice in the Globalization Epoch

Media and Communication

Development and Directed Change

Empowerment

Social Justice

Development Communication

Third World

Globalization

Conclusion

Organization of the Book

2. Evolution of Devcom for Development and Social Justice

Evolution of the Theory and Practice of Devcom

Communication and Development for Social Justice in the 21st Century

Conclusion

Part II:Development Discourse, Modernization Theory, and Devcom

3. Modernization, Globalization, and the Dominant Development Discourse

Modernization as an Economic Model

Modernization as Social Evolution

Modernization as Individual Change

Modernization as Discourse

Globalization

Conclusion

4. Media and Communication in Modernization and Globalization

Communication Effects Approach

Mass Media and Modernization Approach

Diffusion of Innovations Research

Social Marketing

Family Planning and HIV/AIDS Communication Campaigns

Media and Communication under Globalization

Conclusion

Part III:Critical Perspectives on Communication and Development

5. Deconstructing the Dominant Development Paradigm

Biases of the Dominant Development Paradigm Critique of the Economic Models

Sociological and Psychosocial Models Revisited

Gender and Environmental Biases in Modernization Discourse

Alternative Perspectives of Development and Social Change

Conclusion

6. Critique of Devcom in the Dominant Paradigm

Critique of Mass Media under Modernization

Critique of Diffusion of Innovations Research and Practice

Critical Appraisal of Campaigns in Strategic Social

Change New Roles for Devcom

Digital Communication Technologies for Development

Conclusion

Part IV: Liberation Perspectives and Practices in
Development

7. Liberation Theology and Development

Religious Bias in the Dominant Development Paradigm

Jewish Liberation Theology

Christian Liberation Theology

Islam and Liberation

Gandhian Liberation Theology

Buddhism and Liberation

Liberation Theology and Marxism

Forming Alliances

Conclusion

8. Communication and Spirituality in Development

Paolo Freire and Liberation Theology

Base Ecclesial Community Movement in Brazil

Sarvodaya Shramadana Movement in Sri Lanka

Muslims’ Roles in United Nations Population Fund

Projects in Ghana

Conclusion

Part V Participatory and Empowerment Paradigms

for Social Justice

9. Participatory Paradigm in Development

Participatory Strategies in Directed Social Change

Participatory Communication Processes and Strategies

Communication Models in Directed Change Programs

Enhanced Role for Devcom

Conclusion

10. Media and Communication for Empowerment

Communication for Empowerment

Niche for DSC Professionals in the Empowerment Model

Conclusion

11. Devcom for Empowerment and Social Justice

Critical Development Study

Alternatives to the Neoliberal Model of Directed Change

Devcom for Social Justice in Directed Change:
A Conceptual Framework
Conclusion
Postscript
Appendices
Appendix A: Historical Overview of Development/
Underdevelopment
Appendix B: Highlights of Media, Communication, and
Development Activities since World War II
Bibliography
Index

-caractéristiques

Date de parution :13 octobre 2015

Éditeur : SAGE Publications  

Langue : Anglais

NB.de pages : 565 pages

ISBN-10 : 9351502570

ISBN-13 : 978-9351502579

Poids   : 610 g

Dimensions : 13.97 x 3.61 x 21.59 cm